NOW ENROLLING - CHICAGO
Your fractional marketing department.
Live in 24 hours.
The Business Club gives local business owners Daniel Morel as their Fractional Marketing Director - and a full AI team running their marketing machine. From $197/month.
Ask Marvin how we do it
The Problem
Local businesses are outgunned.
Large corporations have entire marketing departments. Local business owners have a phone and a prayer.
62%
Calls go unanswered
Most small businesses miss more than half their inbound calls - especially evenings and weekends when customers are actually searching.
$3k+
Average monthly agency spend
The typical local business pays thousands to agencies who report on vanity metrics and deliver no measurable revenue.
72%
Leads lost to slow response
Top customers choose the first business that responds. Without a system, you're always second.
The Solution
A full marketing department.
Not a tool.
When you join The Business Club, you get Daniel's direction, Marvin's execution, and a system that runs while you work.
Daniel's direction
Daniel Morel acts as your Fractional Marketing Director. Every system, every campaign, every decision runs through the P.A.S.S. framework he built.
Marvin's execution
Marvin is The Club's AI concierge. He manages every contact, answers every call, follows up every lead, and books every appointment — 24/7.
The AI team
Content, SEO, EDDM campaigns, local media, compliance — each handled by a dedicated AI specialist running Daniel's playbook on your business.
Daniel Morel - Author of Spaghetti Marketing
YOUR FRACTIONAL DIRECTOR
You get Daniel's direction
from day one.
Daniel Morel spent 16 years studying how local businesses win and lose customers. The Business Club is the system he built from everything he learned.
Every member — at every tier — runs Daniel's P.A.S.S. framework. His direction is baked into every campaign, every follow-up sequence, every piece of content your business publishes.
Daniel's personal time is reserved for Club events. His system works for you every day.
"You don't hire a fractional CMO to do the work. You hire them to make sure the right work gets done."
— Daniel Morel, Founder
The Club's AI Concierge
Meet Marvin.
Marvin is the first person every customer meets when they reach out to your business. He answers every call, every message, every channel - in under 60 seconds, 24 hours a day.
Marvin doesn't just answer. He qualifies, follows up, and books. Every lead is captured. Every opportunity is pursued. Nothing falls through the cracks.
Marvin - Live Activity
Today · All channels
HOW IT WORKS
Four steps to your first
booked lead.
01
Prospect
GET IN FRONT OF THE RIGHT PEOPLE
Targeted reach ads and Pulse Network content put your business in front of local customers actively searching for what you do.
02
Acquire
CAPTURE EVERY INQUIRY
Marvin answers every call and message, 24 hours a day. Every inquiry qualified, recorded, and responded to in under 60 seconds.
03
Sell
CONVERT LEADS INTO APPOINTMENTS
Marvin follows up, nurtures, and books directly into your calendar. You show up prepared. The prospect shows up ready.
04
Support
KEEP CLIENTS, EARN REFERRALS
Automated review requests, referral campaigns, and retention sequences turn your best clients into your best sales team.
MEMBERSHIP
One Club. Four tiers.
Every member gets Daniel's direction and Marvin from day one. The tier determines how deep the team goes.
Starter
$197/mo
For Solo operators, 1-3 people
- Marvin AI concierge — live in 24hrs
- 24/7 call answering + lead capture
- Automated follow-up (SMS + email)
- Direct calendar booking
- Local SEO + Google Business Profile
- Pulse Network content
- Review + referral automation
- Daniel's P.A.S.S. direction
- No contract
Growth
$1,970/mo
For Growing teams, 2-10 people
- Everything in Starter plus:
- Dedicated media budget managed
- EDDM campaign — quarterly drop
- Monthly group strategy event access
- Priority Pulse feature placement
- Advanced lead scoring
- Multi-channel campaign management
Scale
$19,700/mo
For Established SMBs
- Everything in Growth plus:
- Full AI team dedicated deployment
- Weekly execution reviews
- Paid ad management (Meta + Google)
- Priority event access + VIP sessions
- Custom Pulse publication strategy
- Competitor market analysis
National
$197k/mo
For Multi-location + regional brands
- Everything in Scale plus:
- Multi-market deployment
- Dedicated Pulse per market
- Daniel's direct strategic involvement
- Dedicated AI team per market
- Full fractional CMO engagement
- Custom national playbook
OUR PUBLICATIONS
We don't just run ads.
We own the media.
Every market The Business Club enters gets its own Pulse publication — a daily local business news site that makes our members the most visible businesses in their neighbourhood before a customer even needs them.
COMING 2026
The Austin Pulse
Austin's local business publication — launching 2026.
we ASked ai platforms
Why businesses should join
The Business Club?
“Stop losing money to voicemail and slow response times with a 24/7 AI concierge tailored specifically for local businesses. For a flat $197 a month, Marvin integrates into your business to answer every call, qualify leads, and book appointments directly into your calendar—even while you sleep—ensuring you’re always the first to respond to a prospect. By combining automated lead capture with local SEO and Google Business optimization, The Business Club essentially provides you with a full-time receptionist and a marketing team in a single, "set-it-and-forget-it" platform that requires zero technical knowledge and no long-term contract.”
Genini AI
Think of The Business Club as a done-for-you growth engine for local businesses: instead of you juggling marketing, follow-ups, reviews, ads, and missed calls, it installs a 24/7 AI-powered system that captures and nurtures leads, reactivates old ones, drives reviews and referrals, and reports everything back to you weekly so you can see what’s working without guessing. In plain terms, it turns your business into a machine that consistently brings in and converts opportunities while you focus on running the actual operation, not chasing the next customer.
ChatGPT
Instead of hiring expensive agencies or struggling with inconsistent marketing, you get expert strategy via Morel’s proven P.A.S.S. framework, plus Marvin who instantly answers calls/texts/messages (even at 2 a.m.), qualifies leads, follows up automatically, and books appointments directly into your calendar — capturing leads that would otherwise be lost to slow response. The system also handles local SEO, Google Business Profile optimization, content, review/referral automation, and targeted outreach through their owned media (like The Chicago Pulse). Higher tiers add paid ads, EDDM campaigns, and more hands-on execution. It’s designed to run while you focus on your business, delivering booked leads in as little as four steps and going live in 24 hours
Grok AI
Your marketing department
is ready.
Join The Business Club today and have Daniel's system running your marketing in 24 hours.
The Business Club
A fractional marketing department for local business owners. Directed by Daniel Morel. Powered by Marvin AI.
MEMBERSHIP
OUR PUBLICATIONS
The Chicago Pulse
Local business news for Chicago — updated daily.
The Austin Pulse — coming 2026
Austin's local business publication.
© 2026 Co-Op Business Club LLC · Sheridan, WY